I’m here to make sure you have your BEST week ever!
In this blog I’m going to be sharing:
Ideas, inspiration & insights to fuel your journey to creating your best life
Uplifting mantras of the week to inspire you throughout the week
Current ways to work with me & level-up your mindset & business
Featured weekly content including my latest podcast episode, tutorials, BTS and so much more!
Okay friend, let’s dive in!!
In today’s beauty industry, talent alone isn’t enough. If you want consistent bookings, aligned clients, and long-term freedom, marketing yourself online is no longer optional – it’s essential. Here’s why showing up digitally can completely transform your hairstyling career.
1. Clients research before they book
Before someone sits in your chair, they’re checking your Instagram, website, or Google. Your online presence is your first impression – and it should reflect your skill, style, and professionalism.
2. You attract clients who value your work
Marketing online helps you speak directly to your ideal client – the one who respects your time, trusts your expertise, and happily pays your prices.
3. You create independence from the salon
When clients follow you instead of the salon, your business becomes portable and secure. You’re building something that belongs to you.
4. Online visibility supports premium pricing
A strong brand builds authority. When people see you consistently showing up and educating, your prices make sense before they even ask.
5. Your work markets itself 24/7
Photos, videos, reviews, and transformations continue working for you long after you leave the salon.
6. Trust is built before the first appointment
When clients feel connected to you online, they arrive already confident in your skills – no convincing required.
7. You stand out in a crowded industry
There are many hairstylists, but there’s only one you. Your voice, energy, and perspective are your secret weapon.
8. You open the door to new income streams
Online marketing can lead to education, collaborations, digital products, and brand partnerships beyond the chair.
9. You future-proof your career
Trends change. Salons change. Social platforms change. A personal brand keeps you relevant through it all.
10. You step into authority and leadership
Showing up online positions you as more than a hairstylist – you become a trusted expert and industry voice.
Marketing yourself online isn’t about being “salesy.” It’s about being visible, intentional, and aligned. When you show up consistently, the right clients don’t just find you – they choose you.
Take a look at this podcast video where I’m breaking down 4 simple strategies on how to showcase yourself as a brand online:
Alright friend – that’s all for now…
I just know that what I’ve shared here is going to be SO useful for you, but remember, if you want something – you gotta get out there and ATTRACT IT!
Let me know if you enjoyed this blog! I love to hear your feedback.
May magic continue to unfold for you in the week ahead!
Xo~Gina
P.S. Read through the mantras below, and if any of them resonate with you, write them down and pick one to put on a post it note next to your mirror to start your day off high vibe.
My hands create beauty, confidence, and financial freedom.
I release undercharging and confidently receive premium pay.
Luxury clients are naturally drawn to my work and my vibe.
My energy is calm, powerful, and profitable.
