I’m here to make sure you have your BEST week ever!
In this email I’m going to be sharing:
✨ Ideas, inspiration & insights to fuel your journey to creating your best life
🦋 An uplifting quote of the week to inspire you throughout the week
💗 Current ways to work with me & level-up your mindset & business
🤩 Featured weekly content including my latest podcast episode, tutorials, BTS and so much more!
Okay friend, let’s dive in!!
One of the best ways to showcase your expertise online is by way of testimonials.
Why are collecting client testimonials a phenomenal, proactive strategy when it comes to marketing your business online and why do they work so well?
First, they are a great way to get feedback from your guests to see if there’s any changes you need to make with your current business model/structure.
If there’s something a client mentions in the feedback and you feel that it’s a good idea to tweak or change it per their suggestion, then go for it! If not, just take it as insight from an happy guest and move on.
The second reason you want to collect testimonials/feedback/surveys from your clients is that (if they approve) you can share that info online as social PROOF that your work is amazing. Let your current, happy clients do the marketing for you.
➡️ Did you know 78% of shoppers say the presence of social proof – like a positive customer testimonial – increased their likelihood of purchasing from that brand?
That means, collecting feedback/testimonials or sending out a survey to your client is a very effective marketing strategy!
Here’s a few specific, tactical ways to do that:
1️⃣ Get organized! Every Monday, pick 3 clients from the previous week and send them a text asking how their hair is. After they reply with something positive, ask if you can send them a survey, if they can leave a review online or if you can screenshot their reply and share that online.
2️⃣ Film their reaction when they see their hair for the first time! Ask them in advance if you can do this so they aren’t put on the spot.
3️⃣ If you have Google or Yelp reviews, ask your client if you can tag them and share that feedback on your social accounts.
Once you collect feedback, make it a habit to share one every week on social. That not only makes it an easy post topic to share, but can increase your sales by 78%!!
Here’s a template that you can use to showcase your services online. You’re welcome. 😉
Is it just me or is ______ {purple hair/a razored bob/tape-in extensions} a thing now?
I can assure you they are because I’ve done ______ {one every week/three today/5 in the last month} on my clients!
Check out this feedback from my client ______ about her new ______ {hair style/bright color}.
(Share feedback here and tag your client!)
What do you think, you wanna give that look a try?
Comment below and tell me what questions you have about this strategy BUT before you do that, check out this wonderful testimonial that I got from Faye who owns Salon 75 in Luverne Minnesota…
“I was looking for more engagement on my social media accounts. In the first month of working together we had a 166% increase of content interactions on Facebook and 587% increase on Instagram.
Working with Gina as our salon’s social media manager was very eye opening! She edited all of the videos, created the verbiage and responded to all of the comments in the posts for us.
We had weekly check-in calls to strategize/map out what the posting schedule was for the upcoming week. She sent me the content in advance to approve and/or tweak/adjust.
We had a pretty aggressive posting schedule that we hired her to manage (per her suggestion)- it was 5 posts a week, daily posts on Stories and posts on two different platforms -IG & FB.
Half of my job as a salon owner is coming with content to market my salon. Gina gave direction and explained the strategies behind why/what/how we were posting every single week. I felt very supported during this process and took away a lot of helpful strategies.”
~Faye~
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Questions about what it’s like to work with me as YOUR social media manager? Comment below & let’s chat.
XO~Gina
