Stop overthinking and just START!

Friend, it’s neverrrrrrr going to be perfect. The business owners inside my programs will often hear me say, “Start sideways, start wonky, start scared. Just start. You’ll clean up the process after you get going.”

Now, I’m not saying randomly -without thought- start a new project that you haven’t fully fleshed out. 

What I AM saying is to get CLEAR on why you want to start this project, goal, offer a new service, etc. in the first place. Then do some market research to see if it’s a good fit for your business. (Also consult with someone who’s farther along than you in the process.)  

Lastly, map out a timeline and START! 

Here’s an example of how this looks for a stylist that’s inside our Monthly Membership program…

She’s looking to attract more income and she’s considering offering a Membership to her clients for blowouts. They pay a flat fee and get X amount of blowouts per week/month. 

➡️ She’s going to be a featured guest in 2 weeks in live group coaching, so we’ll definitely be strategizing together as a community (my fav part of being a biz coach)! These business owners are on 🔥! 

In the meantime, I asked her to flesh out the specifics with how many blowouts a client will get per month, what’s the price point, how does it compare (price/time wise) to her current offers/services. THEN ask all of her current clients if they’d be interested in becoming a member. And make a note of “yes, no or maybe” next to their name so we can get numbers to base the decision on. 

Once it’s a go, the next step is to promote it online 3-4 weeks before she officially offers it. Providing value around WHY she’s the best person to buy the Memberships from.   

And there you have it! 

Do you have questions about my process or strategy? Comment below and let me know. I’d love to help you out. 

READY FOR AN UP-LEVEL?!

If you’re looking to join a group of like-minded hairstylists, consider being a part of our Monthly Membership program. 

Here’s what others are saying about their experience inside the group:

“I thought the Membership was very thorough and Gina had an answer to pretty much all of our questions. 

I really needed help with taking control back in my business.

For example, I had a hard time standing up for myself with my clients and I was feeling guilty, often, for not fitting clients in. Gina helped me with all of that! 

I also needed help with social media with things like: creating a posting schedule, using the right CTA’s to encourage my followers to engage and accountability just to give me a kick in the butt to keep showing up. 

I got all of that and more out of the Membership! 

I basically implemented everything I learned and I feel a lot better about my business now.”

~Erika~

“It was so MUCH more than I expected! 

When I signed up for the Membership, I was looking for more confidence with my social media strategy. I wanted to post more regularly, I wanted more accountability and I definitely am getting ALL of that! 

I’m going Live now, using engagement stickers AND getting engagement when I do post. In fact, my sales are up 10% since I started implementing the ideas and strategies that I’ve learned.

Now, showing up on social isn’t really as hard as I once thought. Gina gives me ideas and suggestions and cheers me on along the way. The weekly customizable templates inside the monthly Membership are so helpful too!” 

~Tina~