The BEST thing you can do for your business, friend! ⬇️
Upsell to your current clients! 🎉
>>Statistics say it’s 5X’s easier to sell to existing clients than it is to attract a new one.
Let that soak in…
You have products and other services they aren’t currently buying/getting that would benefit them- I PROMISE!
Here’s how this strategy looks:
1️⃣ Get organized in advance. Look at your books for the week and see who could benefit from a shampoo/conditioner, a conditioning treatment, an eyebrow wax, etc.
2️⃣ Market those amazing upsells online! Think about the client who you KNOW would benefit from a shine treatment and create a post directed towards her (you don’t need to call her out in the post, or you can -by tagging her- if you feel that it’s appropriate).
3️⃣ Send a message to your clients, in advance, by saying something like this: “Hi Jessica! I can’t wait to see you on Tuesday for your color and cut! I’ve been thinking about you and think you’d really love a shine treatment because it helps so much with flyaways. Remind me to talk to you more about it when I see you next week.😊”
This creates FOMO, plus when you reach out to your clients before an appointment, it shows you care.
Which idea resonated with you the most, 1,2 or 3? Comment below and let me know.
Xo~Gina
