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  • Home
  • About Gina Scalpone
    • The Reviews
  • Hair & Makeup Gallery
    • Special Occasion Hair & Makeup
      • Styles
      • Bridal
    • Makeup
    • Hair Color
    • Hair Extensions
      • Cold Fusion Permanent Extensions
      • Custom Clip-In Extensions from Glamhairus
    • Custom Wigs from Glamhairus
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    • Bridal Hair & Makeup
  • Wardrobe Styling
  • The Gina Scalpone Podcast
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      • Hair Accessories
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        • Earrings
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      • Scarves & Hats
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Business

Katie & Neil

March 14, 2017February 28, 2018
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Photographer: Maypole Studios | Venue: 19 East Chicago | Wedding Planner: Anna Ditton

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  • You’re missing out on a LOT of money if you aren’t doing THIS in your hair business  November 18, 2024
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Doubting yourself is normal. Letting it stop you i Doubting yourself is normal. Letting it stop you is a choice.💪🏻 Quote source: @melrobbins What’s one of your favorite quotes? 👇🏻 . . . . . . #hairstylistbusinesscoach #hairstylistcoach #hairstylistbusinesseducation #glamhairus #hairstylistbusinesseducator
Becoming a mother was the best thing that ever hap Becoming a mother was the best thing that ever happened to me, but I certainly didn’t think it would be the best thing to happen to my business. There’s so many parallels to being a mom and being a business owner, like: Realizing you love them both and there’s a time and a place to give attention to one and not the other, asking for help from others, prioritizing every minute of your day, giving yourself grace when things don’t go exactly how you hoped, being your own cheerleader and constantly tweaking your mindset while being aware of any negative self talk. It’s a wild ride! 😜 I’m extremely grateful to be your Momma, Olivia Porscha Swan! I can’t believe you’re 2 1/2 years old today. I love you with ALL of my heart. Cheers to you sweet baby girl.🩷 . . . . . . . . #hairstylistbusinesscoach #hairstylistcoach #hairstylistbusinesseducation #glamhairus #hairstylistbusinesseducator
Are you a risk-taker? I have to say I must be, s Are you a risk-taker? I have to say I must be, since I started my hair business in 2010 (during a recession!) and pivoted it in 2020 to coach others online (during a world pandemic!). 🌎 4 years ago I launched Glamhairus Academy, my flagship program where 60 business owners have gone through and learned how to market, grow & scale their business. 💯 After that, I added on a Monthly Membership program where business owners & I could continue the conversation & implement more effective strategies to grow their business. 👏🏻 And this year, it got even more exciting! 🥰 I offer in-person social media classes to salon owners and their staff and a monthly retainer package for salon owners who need support with creating content, hiring hairstylists, creating a flow of onboarding and I even host live group coaching 2 X’s a month in a private FB group where I share specific strategies to attract new/ideal customers & get the word out there about their amazing services.🎉 In honor of ALL that, I’m raising a glass of champagne in celebration… and celebrating the JOY of taking big risks! 🥂 Are you a risk-taker like me, or do you like to play it safe? . . . . . . #hairstylistbusinesscoach #hairstylistcoach #hairstylistbusinesseducation #glamhairus #hairstylistbusinesseducator
Too overwhelmed to start posting on social? Try th Too overwhelmed to start posting on social? Try this👇🏻 It’s simple & it’s profound, friends… ➡️ Just post once a week for 4 weeks! ⬅️ Grab a photo that’s already in your phone & get it out there. Don’t make it perfect. Just get it out. Momentum builds momentum. You & your business deserve to show off your amazing work online. 🙌🏻 Plus, if you ever pivot your business or move locations and want to attract more/a different type of clientele, you already have the content online-which makes it SO much easier! (Even if it’s minimal, at least it’s consistent.) Grab my free guide: 5 Secrets To Turn Followers Into Customers-I know you’re going to love it! Drop the word “GUIDE” below & I’ll share the link or send me a DM! . . . . . . #hairstylistbusinesscoach #hairstylistcoach #hairstylistbusinesseducation #glamhairus #hairstylistbusinesseducator
To my inner circle: Please never let me settle wi To my inner circle: Please never let me settle with anything. My goals, my dreams, my relationships and my life in general. Always push me to my full potential. 🙏🏻🩷💯🙌🏻 . . . . . . . #hairstylistbusinesscoach #hairstylistcoach #hairstylistbusinesseducation #glamhairus #hairstylistbusinesseducator
Numbers are facts when it comes to running your bu Numbers are facts when it comes to running your business, friends!💵💵💵 The best thing you can do for your business is know where you’re at with the numbers.💯 I coach stylists that I work with to compare month by month from the previous year to the current year AND break it down service by service. I also recommend to do this quarterly and annually to project profits and set goals that are attainable.👏🏻 This strategy not only gives you clarity on where you’re creating the income, but also empowers you to strategically market what you’d like to create more income on and, potentially, eliminate services that don’t light you up anymore.💡 I just know you’re going to find so much value in this information! 👇🏻👇🏻👇🏻 Podcast episode 160 (or head to the link in my bio to tune in) . . . . . #hairstylistbusinesscoach #hairstylistcoach #hairstylistbusinesseducation #glamhairus #hairstylistbusinesseducator
You’re missing out on a LOT of money if you aren You’re missing out on a LOT of money if you aren’t doing THIS in your hair business 👇🏻👇🏻👇🏻 Sending out permission based emails to your clients! Why?! This strategy has a 3,500 % ROI! Facts: organically, 4-6% of your followers online will see a post while 100% of your email subscribers will see your message. So if you have a promo, a hair tutorial, change of hours, price increase, special event, new product, amazing testimonial that you want ALL of your clients to see… then sending them emails/newsletters are the way to get eyes on your message. It simply starts with deciding how many times a month you’d like to start sending them out, being consistent and asking your clients for their emails. A few tips on getting emails opened: ✔️Get creative with your subject line! When I’m inspired by an email subject line, I add it to the Notes App on my phone titled “Email Subject Lines”. This way, when I’m creating my weekly emails, I always have fun/interesting/creative subject lines to use. ✔️You can run tests do see which type of subject lines get opened more often. One subject line to half of your list & a different subject line to the other half. ✔️Use lower case so it doesn’t look like spam… For example: “Can’t wait to share this with you!” Not: “Open For An Exclusive Offer” A few tips on WHAT to create for those emails: ✔️FAQ’s from your clients (how to do a topknot, how to do beachy waves, how to style your hair on day 2, how to create fullness). ✔️ Repurpose your social media posts and use that content in your newsletters. Lastly, make sure it’s permission based. So they’ve agreed to give you their personal information (their email) and they WANT to hear from you. BE consistent, it builds trust with your audience! Want more tips? Comment “EMAIL” below & I’ll send you a private message with 3 additional tips. . . . . . #hairstylistbusinesscoach #hairstylistcoach #hairstylistbusinesseducation #glamhairus #hairstylistbusinesseducator
How I built up my bridal business & doubled my sal How I built up my bridal business & doubled my sales in ONE year👰🏻‍♀️💵👇🏻 I had an OBSESSION with special occasion hair from the minute I walked into cosmetology school 28 years ago. (Let’s be honest, it started with my first Barbie doll when I was about 5 years old -and it never went away.🤣) At 20 years old, I got my first job in the beauty world & went through an extensive year long training program at Mario Tricoci! It was intense because they had VERY specific standards on how they wanted your angled bobs, long layered haircuts, updo’s and everything else in the hair world to look. 👏🏻 Over the course is my career I’ve done thousands of special event hair- and I LOVE it! What I love (even more) now is, coaching other stylists that specialize in special occasion hair, HOW to build up their bridal party business. 👏🏻 Here’s what I did to quickly build up my bridal party business when I started my own company: 1-word of mouth…provide a stellar service & experience for your client & they’ll tell their friends about you 2-online presence is KEY to gaining trust with a potential bride (whether she’s a regular client of yours or not), so I was constantly sharing pictures of my bridal party work, behind the scenes and testimonials 3-when I was about to leave the hotel after styling a bridal party, I ask to speak with the event coordinator and introduce myself -if they weren’t available, I’d send an email introducing myself and sharing that my team & I specialize in on-site hair and makeup so if they needed someone, I was their girl 4-I made connections/friends with several wedding planners that had a lot of high end weddings & they would refer their clients to me 5-I connected with the other vendors at the events (makeup artists, florists, photographers) so when their clients needed a referral for hair & makeup services, they knew who to call Running a business and being successful takes strategy, grit and resilience. It’s NOT easy at times. This is why I LOVE sharing my experiences with people who want to learn from me. 💕 So tell me, what’s ONE strategy that you do in your business to attract new clients? I’d love to know!
She went from working 38 hours a week to 22 hours She went from working 38 hours a week to 22 hours a week and is still making the SAME income! 🎉💵✂️ How’d she do it? She invested in herself by way of education! “When I need the accountability it’s there! I like the variety of training videos inside the Membership group, it makes it interesting and fun! The support from the other stylists is so helpful, and I like that I can give my feedback and help the other members out as well. It’s great to have “me” time away from work and my kids to tune in and learn what Gina is teaching that day. I’m also learning how to make things more simplified and streamlined in my business which makes my life so much easier!” @mrsanne84 you’re KILLING it!💜 I’m so proud of all the work you’ve done to improve not only your hair business but also your work/life balance! You’re an inspiration to others, thank you for letting me be part of your journey as your business coach!🙏🏻 . . . . . . #hairstylistbusinesscoach #hairstylistcoach #hairstylistbusinesseducation #glamhairus #hairstylistbusinesseducator
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